Turning a service business with many manual touchpoints into a clear, bookable and manageable platform.
The offer was rich, but hard to make clear and scalable: stays, experiences, activities, gift cards, corporate requests and hotel partners. Each request could trigger manual conversations, availability checks, payment follow-up and client confirmation.
This was not just a showcase website. The product needed a real booking system: public site, selection flows, payment, automated emails, customer area, admin area, partner access and multilingual content management.
I handled the product build end to end: user flows, architecture, development, booking logic, payments, access control, internal admin and integrations with the hospitality ecosystem, including PMS connectivity.
Before, the team had to sell and track much of the experience manually. After, customers can discover, choose, book and pay online, while the team manages requests, content, bookings, clients and partners from one tool.